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Weeds, as a type, are mobile, prolific, genetically diverse. They’re unfussy about where they live, adapt quickly to environmental stress, use multiple strategies for getting their own way. It’s curious that it took us so long to realize that the species they most resemble is us.

—British nature writer Richard Mabey, from Weeds: In Defense of Nature’s Most Unloved Plants

Digital transformation ruins more careers than it makes.

Respect the Weeds offers a holistic, yet pragmatic roadmap for digital transformation, designed to provide you with the insights you need to get out of your comfort zone and make the hard decisions required to drive your business model forward. In this book you will find:

Thoughtful leaders like you seek to continually challenge themselves to dig deep and find the conviction to set and stick to a plan…
…to respect your inner “weed” that will always find a way to thrive even in the most hostile environment.

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