Site icon Taraxa Labs

Create a Unique Industry Point of View

The Challenge: identify sources of differentiation, sources of disintermediation, sources of fundamental disruption, sources of inefficiency, and sources of value creation.

Your customers are looking for you to help them put stakes in the ground on what the future could/would look like, the impact of market forces on their strategy and business plans, and what solutions they would need from you to help them achieve those goals.

POV Process

A unique point of view represents your primary research with customers, customers’ customers, partners, stakeholders and influencers. It’s an abstraction of your findings as applied to the industry challenges and market tensions, in the context of the key business processes that your organization and solutions can impact.

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